Budget 2012 – Now that you know…
There’s always a lot of excitement and trepidation in the run-up to the Chancellor’s Budget statement – and this year, with all the ‘leaks’ and ‘trial balloons’ that were released, probably more. Especially on the trepidation side.
So, it’s over. The announcement has been made. Now what do you do?
Here’s my advice:
1. Take a deep breath or two and relax. It’s time to think and you want a clear brain while you’re doing so.
2. Recognize that, with all the changes, the one fact that matters most is that the Government is not reducing its commitment to cut the deficit throughout this Parliament. The surrounding information all builds off of that and can change over time.
3. Don’t listen to the volatile or partisan talking heads as you analyze what the impact will be on you and your business. What you want is clear, unbiased (or as unbiased as you can get) data and information. Not opinion. They don’t know you and they don’t know your business.
4. Take another deep breath and, with the information in hand, move into planning mode.
5. Look at the implications – immediate and mid-term – of the Statement and the new Budget. (Don’t sweat the long-term right now.) Specifically, look for the opportunities that arise as well as the potential risks that the Budget brings.
6. Now look at the implications for your customers. Whether you’re b2b or b2c, there will be change to which your customers, too, will need to adapt – and the faster and better you can address their needs, the more preferred a provider you’ll be.
7. Think about growth. Even if your business doesn’t seem like it’s in a good position right now to grow, things change and you need to be ready. So, don’t stop any improvements or innovations you’re putting into place or considering. Look at what’s going on around you – in and out of the horticulture industry, in the UK and worldwide – and start visioning and planning for what’s next.
More than anything, be nimble and willing to move and change and try new avenues for product, service and markets. Budgets come and go – and your business has survived them in the past. This is just another year coming out of a particularly difficult cycle.
So, now that you know what the Chancellor has to say, the only real question is: What do you want?
Now…go for it.






